This webinar will help businesses in the D2N2 and LLEP areas identify what support is available to make their websites more appealing to international customers and accelerate their growth aspirations.
Webinar Content
By participating you will learn how to optimise your international website performance using mainly free tools and your own efforts. There will be an overview of using Google analytics as well as how to analyse and benchmark your website, see how customers found you and optimise your site to attract more users.
Topics will include:
- Google analytics
- Checking your whole website; an SEO website MOT
- Google Search Console
- Monitoring and setting metrics
- Website internationalisation
We will also provide an overview of the support available through the levelling up programme which includes The Export Academy, Internationalisation Fund and how to access a 1:1 consultation with an International Trade Adviser.
The Export Academy: Designed for owners and senior managers of businesses with a turnover of up to £500,000 to help build capabilities and confidence to trade internationally; and to overcome the challenges that businesses may face when they start to export.
Internationalisation Fund: May help companies that have significant potential to grow their international sales. Match-funded grants of between £1,000 and £9,000 are available for future activity for businesses based in the East Midlands (subject to eligibility and availability).
1:1 consultation with an International Trade Adviser: If you are a business which is experiencing issues in relation to International Trade
Event Date:
Start at 9:30 AMJanuary 28, 2021
This webinar will help businesses in the D2N2 and LLEP areas identify what support is available to make their websites more appealing to international customers and accelerate their growth aspirations.
Webinar Content
By participating you will learn how to optimise your international website performance using mainly free tools and your own efforts. There will be an overview of using Google analytics as well as how to analyse and benchmark your website, see how customers found you and optimise your site to attract more users.
Topics will include:
- Google analytics
- Checking your whole website; an SEO website MOT
- Google Search Console
- Monitoring and setting metrics
- Website internationalisation
We will also provide an overview of the support available through the levelling up programme which includes The Export Academy, Internationalisation Fund and how to access a 1:1 consultation with an International Trade Adviser.
The Export Academy: Designed for owners and senior managers of businesses with a turnover of up to £500,000 to help build capabilities and confidence to trade internationally; and to overcome the challenges that businesses may face when they start to export.
Internationalisation Fund: May help companies that have significant potential to grow their international sales. Match-funded grants of between £1,000 and £9,000 are available for future activity for businesses based in the East Midlands (subject to eligibility and availability).
1:1 consultation with an International Trade Adviser: If you are a business which is experiencing issues in relation to International Trade