Event Date:Start at 10:00 AM
September 23, 2020
Join this webinar for an overview of the key components of digital strategy you need to get right to achieve ecommerce success in new intern
About this Event
Developing a successful international e-commerce expansion strategy demands a solid understanding of your target customers and an obsessive focus on surprising and delighting them at every single touchpoint. Get an overview of the key components of digital strategy we need to get right to achieve ecommerce success in new international markets.
This webinar will cover the following areas:
Global ecommerce market overview
International ecommerce growth dynamics
Key digital strategy considerations, including:
warehousing and fulfilment
user experience and conversion
Get a clearer understanding of the key strategy components of a successful international ecommerce business.
This webinar will be delivered by Roddy McLean. Roddy has been involved in international ecommerce for over 20 years – including 7 years as the global head of ecommerce and digital marketing for a leading US based online retailer managing a $100M+ global ecommerce business. Throughout his career, Roddy has launched and managed several successful multi-million-pound ecommerce businesses in international markets including the UK, France, Germany, Italy, the US and China. He now runs his own successful ecommerce business selling art and home decor products as well as a specialist digital marketing agency.